Good Look Ink Featured in Star Tribune

The Edina cosmetic hair replication business will be in a position to provide NBC’s “Today” show anchor with the illusion of additional hair after the company completes its exclusive appearance on ABC’s “Good Morning America.”

Darrin Gerr, operations manager of Good Look Ink, confirmed that last week a “GMA” crew shot three clients who are undergoing the technique that camouflages thinning hair.

“They did a time lapse, a camera over the head of my technician, and every 20 seconds it was [capturing a frame] for six hours or whatever it was,” said Gerr, who’s “curious to see what this looks like in the end.”

“GMA”‘s Elisabeth Leamy is scheduled to arrive here Tuesday to see how the process worked on clients Naseem, Brian and Mike, all Minnesotans. The big reveal is scheduled to be made on “GMA” in the coming weeks. If you miss it, there’ll be a link at goodlookink.com.

Over the objections of Gerr, I simplistically describe the procedure as using pigment to pointillistically tattoo what look like hair follicles on a head.

This technique was first used to disguise scars from hair-transplant surgery, said Gerr, who prefers this explanation of the method:

“Like micropigmentation known as permanent cosmetic makeup and tattooing, which both use pigment going into the skin, this is a brand-new process. This is Cosmetic Transdermal Hair Replication (CTHR), which takes into account the different thicknesses of the skin on your scalp. The needle, the application

process are all unique. The end process is that people have the appearance of a full head of hair in a day, nonsurgically. The process has been perfected with nearly 1,000 men and women, to date.

“Micropigmentation is on the surface of the skin; over time exfoliation will eliminate it. Tattooing goes farther into the skin, draws blood. But CTHR is not on the surface and not as deep, but each impression is placed into the first and second layer of skin in its own little cocoon, so to speak, never to be harmed except by UV rays over time if proper precautions are not taken.”

Wordy, I know. Just remember that CTHR does not promise to promote hair growth — only give the illusion that hair is growing.

Follically endowed “GMA” anchors George Stephanopoulos, Josh Elliott and Sam Champion, with the thinnest hair of the trio, don’t look like prospective Good Look Ink clients to me. But Lauer sure does.

Somebody seems to monitor the cameras so that viewers don’t get angles of Lauer that reveal how bald he can appear when not shot from the front. Not that Annette Roque’s husband isn’t still quite handsome. And not that Lauer himself seems particularly bothered about the lack of hair on his pate, as
he certainly has the money to afford a hair transplant.

“We may go discuss it with Matt Lauer, and educate [more people about] this new option, after ‘Good Morning America,” said Gerr, “But ‘GMA’ asked for an exclusive, due to the time [commitment] from beginning to end to have this done.”

By C.J. Good Look Ink eyeballing Matt Lauer’s hairline

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